## What Is Elevate 25?

The future of South African E-commerce — Built Together Brought to you by Stitch Express

This isn’t another expo, Elevate25 is where South Africa’s sharpest e-commerce minds come together — not to sell hype, but to share hard-won lessons, bold ideas, and a deep commitment to building the future of online retail.

On 7 August 2025, we’re bringing 200+ brand founders, performance agencies, tech enablers, and growth platforms into one room in Johannesburg for a high-energy, insight-driven event.

From tactical workshops and conversion-focused masterclasses, to conversations with the operators behind some of SA’s most exciting brands — this is the e-commerce event the industry has been waiting for.

## Agenda

08:30 AM

Registration

09:00 AM

Opening  
Why Stitch is bullish on Ecom  
[Junaid Dadan, Stitch](https://www.linkedin.com/in/junaid-dadan-b8716475/)  
[Kiaan Pillay, Stitch](https://www.linkedin.com/in/kiaan/)  
[Danielle Laity, Stitch](https://www.linkedin.com/in/danielle-laity-66258058/)

09:50 AM

Keynote  
Competing globally, winning locally  
[David Torr, Co-founder and CEO, Faro](https://www.linkedin.com/in/david-torr-71b744aa/?originalSubdomain=za)

10:20 PM

TikTok  
Community driven Ecom  
[Zethu Mthethwa, TikTok](https://www.linkedin.com/in/zethu-mthethwa/)

11:40 AM

Breakout  
Turning browsers into buyers with paid media  
[Troy Windcheffel, Bash](https://www.linkedin.com/in/troy-windscheffel-53095457/)  
[Dmitriy Anderson, Leroy Merlin](https://www.linkedin.com/in/dmitriy-anderson-2bb6b92b/)  
[Stephan Steinmann, Old School](https://www.instagram.com/stefsteinmann/)

11:40 AM

Breakout  
Content marketing and brand development for growth  
[Cleo Marcopoulos Aitken, MOOD Creative Agency & Style Rotate](https://www.linkedin.com/in/cleopatra-marcopoulos-2637345b/)  
[Wade Moonsamy, BCKRDS](https://www.linkedin.com/in/wade-moonsamy-2b4672a7/)

11:40 AM

Breakout  
Scaling brands with seamless logistics  
[Craig Pitchers, Courier Guy](https://www.linkedin.com/in/craigpitchers/)  
[Kevan van der Velde, Litehouse](https://www.linkedin.com/in/kevan-van-der-velde/)  
[Matthew Leppan, Takealot](https://www.linkedin.com/in/matthew-leppan-84383565/)

11:40 AM

Breakout  
Data drop: Ecom payments trends  
[Thea Sokolowski, Stitch](https://www.linkedin.com/in/thea-sokolowski/)

13:40 PM

Investing in e-com  
Is your Ecom business ready for investment?  
[Judy Sendzul Invenfin, | Remgro Group](https://stitch.money/elevate#)  
[Phil De Villiers, Kilck Capital](https://stitch.money/elevate#)  
[Jandre De Beer, V8 Capital](https://stitch.money/elevate#)  
[Christiaan Jacobs, Outsourced CFO](https://stitch.money/elevate#)

14:35 PM

Google  
SA retail landscape and trends  
[Anwar Jappie, Google](https://www.linkedin.com/in/anwar-jappie-4aa244/)

15:50 PM

Building brands in SA  
Sealand, Subwear, Tshepo Jeans, Fieldbar  
[Jasper Eales, Sealand](https://www.linkedin.com/in/jasper-eales-43571123/)  
[Reza Essop, Subwear](https://www.linkedin.com/in/rezaessopemergintechlead/)  
[Tshepo Mohlala, Tshepo Jeans](https://www.linkedin.com/in/tshepo-mohlala-6156b241/)  
[Jessica Meiring, Fieldbar](https://www.linkedin.com/in/jessica-meiring-9990a37b/)

17:30 PM

Mixer  
Drinks, DJ & e-commerce networking

19:00 PM

Event Close

## Interested?

## Get involved

Seats are limited. This is a curated experience designed for high-impact networking and insight sharing.

## Attend

Apply for a spot — limited to 200 guests

[Registration closed](https://share-eu1.hsforms.com/1GgfiVPFoS0CRUeBExTIeBAfuuzz)